Let’s examine the first part of rule 2. It begins with “Have deep gratitude”. We can have gratitude at a number of levels. The first level of gratitude is simply appreciating the fact that our outcome is the result of cause and effect and that the outcome was predictable. In other words, if we did the same things, the same way we would get the same outcome.
So we can first appreciate the dependability of cause and effect. Second we can appreciate the fact that if we change how we think, what we do and how we do things, we will change the outcome. Just like baking a cake. If we change the proportion of the ingredients or we add or delete an ingredient or two, we will change the product. It is a simple concept and a simple rule.
We’ve also received gifts that we truly appreciated. Our appreciation was demonstrated by how much we used the gift. A piece of jewelry that we wear every day for the rest of our lives was appreciated. A favorite sweat shirt or sweater that we look forward to putting on. A kitchen appliance that if it broke we would immediately buy another one just like it because we refuse to live without it. These are gifts we are grateful for. Not just grateful for the thought but truly grateful that the gift has become a part of our lives.
There is no other path to success. As humans we fail our way to success. The successful heed the signs, make changes and move forward. They react differently to failure than those who are less successful. Success is found by heeding the feedback along the way.
Another reaction is depression and sadness. We just become sad and feel like curling up in a fetal position and going to sleep. This is equally ineffective. The world is trying to tell us what works and what doesn’t. We need to listen, pay attention, tune in. It’s giving us the secrets to success.
One of the web pages will outperform the other page. When the results are clear the savvy internet marketer will discard the losing page and begin testing either a different element or a different version against the winning page. In this way, a web sites performance can easily improve by 500% to 1000%.
The rule in internet marketing is to test everything. The simple fact is though - everything really is a test. If we are willing to evaluate the results in a logical manner, discard those things that don’t work well then our results and outcomes will always be improving.